Your website is the anchor that holds together all your marketing efforts. Designing a
great website and making it user-friendly is the ultimate goal of any business. To
achieve this, you need to understand the problems faced by visitors and how to solve
these issues in an effective manner. This is where the design of your website plays an
important role. Most of these problems can be countered with a well-designed website.
In today’s marketing eCommerce landscape, your business website has become a
more important tool than ever. Consider your website as a 24/7 salesperson. Working
continuously to gain new customers. This makes it the most useful tool in your
marketing arsenal. Having said that, a website can only take you far, if it’s designed in
an effective yet elegant way. For most businesses, the easy answer to this is to hire a
web development company for developing and designing your website. Even if you hire
an agency, still you need to know what you require to incorporate in your website.
What is UX Design?
User Experience Design (UX Design) is the process of improving the usability,
accessibility, and efficiency of user interaction with a website or app in order to increase
user happiness (for applications and websites). The notion is that UX Design aids in
making a website or application that you develop simple to use for users.
The user experience (UX) of your product emphasizes UX design. The "product" is
more than just the actual thing or service you sell; it also includes the material you
create to reach and engage with your customers before they even touch your products.
When designing a website with the user experience in mind, the goal is to guide your
visitors around your organization in a way that informs them exactly what you want them
to see and comprehend at different points along their journey.
Ways to Improve the UI/UX of your Website
Consider this: 38% of users will leave a website if the content of the website layout is
unattractive. This clearly indicates how important the design and experience part is for
any business to be a successful business. Here are some of the most effective and
proven ways to improve the UI/UX of your website.
1. Utilize White Space
Using white space is the key element in any successful website design.
Many users complain that there was too much white space or on the contrary
that there was no space at all. Both of these situations are not ideal. You need to
find the perfect balance between white space and other elements of website
design. When done correctly white space makes your content vivid while also
allowing the user to focus on the elements surrounding your text.
According to research by Crazy Egg, 20% of users pay more attention when
there are white spaces around the text. White space can make your website feel
spacious, fresh, and modern, and if your branding matches these qualities, it can
help you express that sensation to your users. However, one disadvantage of
white space to consider is that it does take up room.
Too much white space may be replacing useful information if you're trying to get
a lot of text above the fold. The idea is to strike a balance between putting the
most relevant information at the top and leaving enough space around it to
highlight the image and/or text.
2. Enhance your Page Speed
If the user has to wait too long for the page to load or certain images take too
much time to load, this can be one of the most aggravating experiences for web
users. Users are getting information from all around the world on a number of
different platforms. Thanks to the advancements and easy availability of mobile
devices.
Whenever the user has to wait a long time, the will bounce from the website.
Slow page speed can be highly frustrating and can have a negative impact on
the user experience and performance of your website.
So the goal is to optimize page speed. The first step is to compress your images
and files before loading them to your website. Moreover remove unnecessary
content, widgets, plugins, and scripts to make your webpages load fast.
3. Include Clear Call to Action
When you're focused on big-picture features like appearance, feel, and page
layout, it's easy to overlook calls to action. Calls to action, on the other hand, are
such an important part of your website design that they demand special
consideration.
Every page of your website should include at least one clear, appealing call to
action, such as a link, form, or button that directs visitors to the next step. This
can vary according to your situation. From a simple CTA linking to your
homepage or a service page to a CTA that leads to the “Book Appointment”
page.
There's also a considerable chance that the identical call to action will appear on
several of your pages. The most typical goal for businesses is to direct visitors to
their contact page. If this is true for your website, you must have a CTA on everypage that links to the “contact us” page. This is a tried and tested way to engage and convert incoming customers.
4. Keep it Simple
Simplicity in website design mainly implies removing unnecessary elements from
a design. It's important to note that you want a visitor to your site to execute a
specific activity. They will scan the information in order to find what they are
looking for. It's crucial to remember that if people have to go through a maze to
locate what they're looking for, they're not going to stay.
A clean layout, a two or three-color scheme, enough white space, an average of
two fonts, and a third for your logo are all examples of simplicity. To be both
clickable and informative, your graphics must have a function.
Make sure that each has a definitive goal. For instance, ensure that the checkout
page contains the elements that are only related to checkout. Anything irrelevant
will have a rendering effect on the user experience.
The user may immediately comprehend the purpose of each page and each item
on it without further explanation. The user interface, for example, features
visually different navigational elements on the page (more on that later).
Any unimportant data gets pushed to the bottom of the list. For instance,
consider the "you might also enjoy" material or the additional blogroll at the
bottom of the piece.
5. UX Optimized Writing
The user may immediately comprehend the purpose of each page and each item
on it without further explanation. The user interface, for example, features
visually different navigational elements on the page. Any unimportant data gets
pushed to the bottom of the list. For instance, consider the "you might also enjoy"
material or the additional blogroll at the bottom of the piece.
You can also mix well-written text with visual elements like photographs, emojis,
and unique graphics. These enhancements will keep your visitors from becoming
fatigued or zoning out.
The work of a designer should not be limited to well-organized layouts. Don't
forget about user experience (UX) authoring. Collaborate with others and insist
on high-quality materials. Use language that your users understand, be user-
centered, and ensure that your interactions with them are transparent. Also
necessary is a sense of humor. Do some study on the people who make up your
target market. Determine their age range and evaluate what fits in with your
brand's concept and their preferences. Perhaps some humor or cartoon images
would be appropriate. That's something you should investigate more. Strange
language and low-quality photos, on the other hand, will not. As a result, make
sure to stay away from them.
6. Make your Website Mobile-Friendly and Responsive
One of the most important factors to consider when creating a website is mobile
compatibility. First and foremost, it is critical for your SEO; search engines, such
as Google, take this into account when indexing your website. As a result,
mobile-friendliness is essential if you want to rank well on Google.
However, SEO should not be the sole motivator for developing a mobile-friendly
site. Did you realize that mobile devices account for over half of all internet
traffic? Another point worth highlighting is that if your website is not mobile-
friendly, your users are 5 times more likely to abandon it.
Is your brand offering such unique products or content that your visitors will put
down their phones, grab a laptop, and spend more time on your website? I don't
have any negative feelings, but I'm not sure about it. Let's face it, in today's
hyper-digital environment, a few keywords can send your customers to a similar
website. Thus, there isn't much to do if you want to turn away a big number of
customers; simply don't optimize your website for mobile devices.
One of the UX design best practices is mobile-friendliness. This allows your
viewers to visit your page whenever they want without incurring any further costs.
I'm not claiming that this strategy will make your clients go WOW, but it will keep
them from abandoning your site due to a poor user experience.
7. Stay Consistent and True
Making everything match is what consistency entails. You name it: heading
sizes, font selections, colors, button styles, spacing, design components,
illustration styles, and photo selections. To keep your design consistent
throughout pages and on the same page, everything should be themed.
It is critical that your users are aware that they are still on your website in order to
give them a pleasant experience as they travel through it. Your visitor may
become lost and confused as a result of drastic design changes from one page
to the next, and they may lose trust in your site.
Final Thoughts
Making your UX design work for both your users and your platform is the cornerstone to
excellent UX design. In essence, a well-designed user experience is about guiding a
person to the information or resources they require while removing any obstacles in
their way. While the goal appears to be universally recognized, achieving it can be a
little difficult.
If a user is unable to locate anything, it does not exist for them. They might be able to
find it with the help of discoverability. As business owners, we should strive to create
intuitive interfaces and interactions. By making our interfaces more discoverable, we
increase the possibility that users will be able to encounter and use our content and
qualities. These UX design ideas will assist you in identifying the crucial features that
will make your design resonate with your target audience and allow you and the users
to engage effectively.